CMF believes that independent and ethical media is able to promote the values of good governance, social justice and freedom of expression. Transparency and accountability are challenging issues in public sector to promote good governance. A joint effort of the media and the public sector through professional collaboration can make a difference in promoting good governance and CMF’s efforts will be focused on this collaboration. The organisation devises different strategies including orientations, public consultations, interactions, exposure visits, use of IEC materials and mass media tools for public awareness on anti-corruption and governance issues. Once the public is aware, it can raise voices to create pressure on policymakers to abide by the norms of accountability and transparency. An accountable and transparent state can foster inclusive and participatory democracy thereby creating foundation for institutionalized democracy.